We shoot our lookbooks where the clothes are meant to be worn: on the street.
Chain-link fences around the basketball courts. Brick walls and fire escapes. Graffiti doors and shopfronts. That is the backdrop for TheOG.
No studio lights, no fuss. Just the pieces, the people wearing them and the city around them.
Scroll the lookbook on the home page to see the full set.
How a messy Burrum Bay bedroom, a cheap screen, and one hand‑cut stencil sparked the first print that would grow into Walk.
ReadWe shoot our lookbooks where the clothes are meant to be worn: on the street. Chain-link fences around the basketball courts. Brick walls and…
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Every TheOG piece starts with a picture. A city street with tall buildings. A Ferris wheel. A guitar player mid-song. Three figures dancing. Each…
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