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TheOG journal / Lookbook

Journal

Pictures, pieces and the streets we shoot them on.

November 11, 2026

From Burrum Bay Bedroom To Walk: The Night I Cut My First Stencil

How a messy Burrum Bay bedroom, a cheap screen, and one hand‑cut stencil sparked the first print that would grow into Walk.

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More stories
A young woman and a young man in printed tees walk side by side down a New York sidewalk
November 11, 2026

Walk the city

We shoot our lookbooks where the clothes are meant to be worn: on the street. Chain-link fences around the basketball courts. Brick walls and…

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Hands pull black ink across a silk screen onto a white t-shirt in a small print studio
November 11, 2026

Ink on cotton

Every TheOG piece starts with a picture. A city street with tall buildings. A Ferris wheel. A guitar player mid-song. Three figures dancing. Each…

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A white t-shirt with a twisted open back hangs on a hook against a white studio wall
November 11, 2026

The open back

Some of our favourite pieces are best seen walking away. The Butterfly Back Tee looks like a plain white tee from the front. Turn…

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